Virtual Reality in TourismCentennials Acceptance

  1. Rejón-Guardia, Francisco 1
  2. García-Sastre, María Antonia 1
  3. Orfila-Sintes, Francina 1
  4. Garau-Vadell, Joan B. 1
  1. 1 Universitat de les Illes Balears
    info
    Universitat de les Illes Balears

    Palma, España

    ROR https://ror.org/03e10x626

    Situation géographique de l'organisation Universitat de les Illes Balears
Revue:
Tourism analysis

ISSN: 1083-5423

Année de publication: 2020

Volumen: 25

Número: 2-3

Pages: 335-344

Type: Article

DOI: 10.3727/108354220X15758301241837 DIALNET GOOGLE SCHOLAR

D'autres publications dans: Tourism analysis

Résumé

Widespread access to and heavy investment in the development of virtual reality underline the importance of understanding its acceptance by consumers and its possible implications in the promotion of tourist destinations. This study was carried out to evaluate the acceptance of virtual reality applied to tourism, and its capacity to change attitudes towards the viewed destination among 889 centennial virtual reality users. The results serve to highlight the validity of the proposed model, where personal innovation, the attitude towards virtual reality, and performance expectations are the main antecedents of intention to use. Furthermore, the influence of performance expectations as the main antecedent of the change in attitude towards the tourism destination is evident. The practical implications and future lines of research are discussed in detail.

La source de données: Dialnet